How do I create the prefect business card is one of the questions I get asked a lot. With this in mind, i've decided to put together a simple guide to putting together the a great business card design.
1. What the card is for. Is the card your personal business card, or a general advertisement for your business. Working this out first means you can decide on some really important content. Will it have your direct line or mobile, or perhaps a general office number? Should it have your personal email address of the main company contact information? If it's a general information card then putting on your personal information may get you unwanted or needed traffic, use the contact information to steer customers to the right place. If it's your personal card, put your DDI and direct email address on it, this makes the person you give it to feel like a valued contact.
2. Get a good quality card. chose the phrase "good quality" carefully because it's important that the card you hand over doesn't detract from your credibility, how many times have you been handed a cheap and nasty, tattered and dog-eared business card and though perhaps this isn't the supplier/contact for me. It's equally as important not to over spend on your cards. We've spoken to a lot of businesses who have beautiful quality very high-end business cards or even plastic or metal business cards. The issue this can create is they cost enough to make you think twice before handing them out, if you are thinking twice about handing out your business cards because of how much they cost, you are spending too much on them. Pre-qualifying potential customers for your contact details might lose you some awesome opportunities.
Some things to take into account when it comes to style/quality
a. Single of Double sided? - I'd recommend double sided as a very small increase in cost literally doubles the space you have on your card.
b. Uncoated or laminated? - Lamination protects the print on the card from damage and wear from being in a bag, holder or pocket so if you're carrying cards with you lamination is always preferable. If you card is going to be stamped or written on, if for example it's an appointment card, loyalty card or receipt card then uncoated is the way to go, as lamination makes it harder to write on or stamp.
c. Paperweight? - Most UK business cards range from 300gsm (grams per sq. metre) and 500gsm, some heavier types and different materials are available, lamination will make your cards seem heavier. I'd recommend cards above 400gsm to get that quality feel people love in their cards but without breaking the bank
3. Template or Design? - This is an easy one, Design. Most printers or graphic designers offer low cost bepoke design for your cards, it makes sure your card matches your style and business perfectly rather than a one size fits all. Not convinced, ever seen two people wearing the same dress at a party.... :)
**TOP TIP** Choose a designer who offers unlimited revisions and don't be afraid to offend by being honest about what you like and don't, it's your card you should love it.
I hope these top 3 tips help you get the most from your business cards, but all of this is only important if you actually use them! Your business cards won't do your business or you any good at all sitting at the back of your desk drawer or the glove box of your car, make sure you carry several cards because you never know when that once in a lifetime opportunity or contact will present itself.
If you'd like any help or advice on any aspect of your business's promotional materials I'm really happy to help, drop me an email on firstname.lastname@example.org